You’re already getting traffic. That’s the part most people struggle with, and somehow you’ve figured it out. People are finding your blog posts, your YouTube videos, your Pinterest pins, your social content. They’re clicking through and landing on your stuff. But then what happens?…
You’ve already done the hard work. You’ve written the emails, crafted the hooks, created the bonuses, and run the promotions. Some of them worked beautifully and brought in a nice chunk of revenue. Then you moved on to the next thing and never touched…
THE PERPETUAL Way back in 1923 a guy named Claude Hopkins published a book called Scientific Advertising. And in that book he said that: “Human nature is perpetual.” That is to say it remains largely unchanged from ancient times to the present. The core…
How AI Tools Are Stealing Your Conversions (And What to Watch For) Your conversion funnel has developed mysterious leaks. Traffic arrives at your landing pages, but fewer visitors take the actions you’ve optimized for. Email signups decline despite offering the same valuable lead magnets….
You Don’t Need More Content — You Need Better Positioning Your content calendar is packed with blog posts, guides, and resources that you publish consistently week after week. You’ve covered every possible angle within your niche, answered every question your audience might ask, and…
Content marketing is like throwing a dinner party, but instead of spaghetti and garlic bread, you’re serving blogs, videos, and infographics. The goal? To keep everyone coming back for seconds – and maybe even asking for the recipe. Content Marketing: Before AI Oh, the…
Hey there! Welcome to “Market and Customer Research for Online Business”! This report is all about helping you navigate the ins and outs of understanding your market and customers. Whether you’re just starting out or looking to fine tune your current business, knowledge you’ll…
Go To Viral Marketing Part 1 Six Ingredients to Add to Your Viral Recipe So, you’ve probably noticed that there are six core human needs that drive people in various aspects of their lives. Just to refresh your memory, these six needs are: –…
Have you ever noticed how some campaigns you thought would go viral end up flopping, while others that seem insignificant catch fire? It can feel pretty random at times. Even marketers who specialize in creating viral content can be surprised when their “surefire” campaign…
Outline Your Goals The first thing you need to do is clearly outline your goals for what you’d like to accomplish with your business this year. Then define how your mailing list goals will help you achieve your overall goals. For example, your goals might…
