Search engine optimization or SEO has been used widely across the internet as individuals and companies try to create and establish the right image and reputation that will entice their target market.
If you want to gain long term stability in the industry, you have to understand which methods are working and which ones are just wasting your time and money.
Debunk organic SEO myths and improve the way you attract your target clients.
Initial Myths
Some people say that you should submit your URLs to search engine first.
This used to be true, but now, submitting these do not really lead to increased search engine rankings. Some individuals also require you to get a Google Sitemap.
If your web site was created the right way or is crawler-friendly, you do not need to do such.
The sitemap can be an added bonus, but you can also indulge in other tools online to help you rank better.
Another requirement which is now considered insignificant in getting better page rankings includes updating the web site frequently.
Updating the web site a lot can boost the crawl rate of search engines, but your rankings will not change.
If your web site provides sufficient information and is easy to navigate for human users, you do not have to keep changing it with the hopes of getting better search engine rankings.
Getting Ads and Affiliates
It is a myth that PPC ads can either hurt or improve your search engine ranking.
A lot of users actually believe that running Google AdWords can affect the organic rankings or cause their standing to go down or up.
PPC ads and getting more affiliates can help you stay visible to your target market through other web sites, but the approach does not immediately lead to better page results.
Banning Myths
It is a myth that your web site can be banned if you buy a lot of links. Search engines do not find anything wrong with buying advertising on web sites.
Another myth involves having your web site banned for ignoring the guidelines of the search engines.
Guidelines actually provide you with helpful tips on how to rank better on search engines, but you have to be careful not to use the methods that they truly despise.
If you go for black hat SEO techniques, you may be penalized.
Banning of sites requires a lot of negative feedback that may involve several actions during different times.
On Words and Limitations
It is a myth that words in the meta keyword tag have to be incorporated on the same page.
It is true that you can improve visibility of your site by using the right meta tags and keywords in the title, but you should not try to overstuff the page with the keywords.
Invest in secondary and tertiary terms instead to stay visible.
There are also no rules on which number of words is optimal for better search engine ranking. Some say that SEO copies have to be at least 250 words long.
It is good to use just enough words in your content to provide sufficient information. A marketing copy that can be optimized for 3 to 5 keyphrases or keywords is ideal.
Go straight to the point in your articles and pass on the message of your company with each one.
SEO Effect Of Duplicate Content
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good.
Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site.
Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings.
A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site.
Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content.
This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many eCommerce sites are actually being utilized by other sites as well.
Other sites simply copy the product description of manufacturer’s utilized by other competitive markets as well.
And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page.
Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content.
Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots.
These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database.
Once this is done, these robots then analyze and compare all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content.
One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page.
Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
