BE SOCIAL
Join the major platforms.
With a plethora of social media platforms out there, the trick is to pick the ones where your target audience hangs out the most.
The top contenders are Twitter and Facebook, but don’t forget about LinkedIn and Pinterest.
And hey, don’t overlook those niche-specific platforms that might be a perfect fit for your business.
Dogster.com, for instance – a go-to spot for all the dog lovers out there. It’s all about your tribe in the vast world of social media!
Fill out your profiles.
Make sure to take the time to complete your profiles thoroughly. It’s essential to have a compelling photo and a captivating description of yourself and your business.
Don’t forget to include a link to your website, along with a call to action that entices people to click on it.
For instance, if you’re looking to shed some pounds, you could say something like: “Want to drop at least 25 pounds?
Check out the latest diet craze that’s got Hollywood buzzing! Click here to find out more!”
Start a Facebook Page.
To kick off your Facebook journey, log in to your account and head over to https://www.facebook.com/pages/create.
Give your Page a full description with a link and a call to action. Start sharing valuable content like tips, infographics, and maybe even some videos.
PRO TIP: Use keywords in your Page name and description to make it easier for folks to discover your page.
Start a Facebook Group.
To set up a new group on Facebook, simply log in and find the “Create a Group” option on the left-hand side menu.
From there, you can pick a catchy name for your group and decide on its privacy settings – open (ideal for business purposes), closed (restricted to members), or secret.
Creating a group is a fantastic way to kick off a conversation or provide support.
For instance, you could initiate a support group for individuals on a weight loss journey or a discussion group for car enthusiasts who enjoy customizing their vehicles.
It’s a wonderful to connect with like-minded and foster engaging discussions.
Post share-worthy content.
If you’re looking to make the most of social media’s ability to spread like wildfire, focus on creating content that people actually want to share.
What makes content share-worthy? Well, it could be something that’s:
– Unique
– Useful
– Entertaining
– Controversial
– Inspiring or uplifting
– Funny
Once you’ve got some great content out there, the next step is to
Encourage people to share.
Creating engaging content is only half the battle. The other crucial element is prompting action from your audience.
Don’t be shy to ask for shares, retweets, and reposts directly.
For instance, a simple “Click share if you agree!” or a friendly “Share with your friends – they’ll thank you!” can make all the difference.
Sometimes all it takes is a little nudge to get people to spread the word.
Funnel people back to your site
Building a substantial social media following is fantastic, but it’s essential to remember that the ultimate aim is to direct traffic to your website.
One effective strategy is to feature a pinned post at the top of your page, offering visitors a complimentary lead magnet in exchange for their email address.
This way, you can seamlessly direct them to your lead capture page.
Pro Tip: Numerous popular email service providers, like Aweber, provide Facebook applications that facilitate list building.
Make sure to inquire with your provider about the availability of these helpful tools.
Start a contest on social media.
Want to boost your subscriber count, followers, and website traffic? One trick is to offer some killer prizes and utilize platforms like Gleam.
When people share your contest with their friends, they earn extra entries, spreading the word and making your contest go viral.
Pro tip: Don’t forget about the runners-up! Offer them a special discount on your products for a limited time.
It’s a great way to not only console them also drive up your sales!
Social media badges on your blog.
In other words, make it easy for people to “like” and “share” your blog content on social media, which in turn drives more traffic back to your site.
If you’re using WordPress, you can search plugins for “social media share” plugins (go to https://wordpress.org/plugins/).
Or you can directly opt for a popular plugin such as Social Warfare
Post a variety of content.
Variety keeps people engaged, but it also gives you a chance to see what types of content get you the most engagement. You can post content such as:
- Infographics
- Memes
- Quotes
- Jokes
- Videos
- Tips
- Articles
- Observations
- Niche-relevant “rants”
- Reactions to news stories
… And so on. Keep track of likes, shares and comments to figure out what your audience loves.
Interact with your followers.
Don’t just drop a post and disappear. Make sure to engage with comments and get involved in the conversation.
Building a connection with your followers is key – it increases the chances of them wanting to work with you.
DO SEO
Use a keyword tool.
Avoid trying to predict what individuals may be searching for on search engines.
Instead consider utilizing platforms like KeyWord Finder, Google Keyword Tool, or any other preferred tool.
Input your general keywords (e.g., “organic gardening”), and the will present you with numerous related searches ranging from dozens to thousands.
From there, you can develop content centered around these keywords that have substantial search volume but face minimal competition.
Redesign with SEO in mind.
So, you’re gearing up for building or revamping a website, right? Well, hold your horses before you dive in headfirst.
Let’s chat about the importance of nailing your primary keywords first.
Once you’ve got those bad boys sorted out, you can sprinkle them throughout your navigation menu, internal links, page titles, and beyond.
Trust me, it’s a game-changer!
Add keywords in key places.
When creating content for your blog, it’s essential to incorporate your keywords strategically.
Make sure to include them in the page title, article title, and throughout the content. Don’t forget to use synonyms to keep it engaging and varied.
For instance, if you’re discussing how to train a puppy at home, consider using terms like housebreaking and potty training to mix things up.
Incorporating keywords naturally and diversifying your vocabulary can make your content more appealing and improve its visibility online.
Consider your link names.
When creating links on your website, it’s important to consider keywords to improve SEO.
For example, you can use keywords in your links like “yourdomain.com/keywordhere.html.”
If possible, try to incorporate keywords in your domain name as well, as this can further enhance your site’s visibility.
A helpful tip for WordPress users is to log into your, navigate to “Settings,” and select “Permalinks.”
From there, you can choose a link structure that includes the post name in the URL.
Additionally, WordPress allows you to manually customize the link name when creating a new post, giving you the flexibility to optimize your URLs for search engines.
Create a mobile-friendly site.
So, Google has started factoring in mobile-friendliness when ranking websites. What does this mean for you? Well, it means that site needs to:
– Use a responsive theme that adjusts to different screen sizes.
– Make sure links are spaced out enough to be easily tapped on mobile devices.
If you want to see how your site stacks up, you can give it a free check-up over at https://www.google.com/webmasters/tools/mobile-friendly/.
Be sure your site loads fast.
Google has a thing for websites that load quickly, especially when it comes to mobile users. But guess what? Your visitors are into that too.
Take a stroll around your site and, if necessary, shrink those graphics, switch off auto-play for videos or music, and double-check all scripts are doing their job without any hiccups.
Quality links, not quantity.
When it comes to search engine optimization, the importance of backlinks cannot be overstated.
In the eyes of some search engines, these links act as a sort of endorsement for your website. However, not all links are created equal.
In fact, low-quality backlinks can do more harm than good.
That’s why it’s important to prioritize obtaining backlinks from reputable, authoritative websites within your industry.
A valuable tip to keep in mind is that creating top-notch content on your blog can attract these high-quality backlinks organically.
So, instead of chasing after links, focus on producing content that naturally draws in these valuable endorsements.
Write for humans first.
Of course, it’s important to include your keywords in your content. But the real trick is to prioritize writing for your human audience.
It’s pointless to craft content that only lures in search engines while pushing away actual visitors.
A little tip: If you keep your human visitors in mind, you’ll clear of getting smacked by Google.
Those penalties usually hit webmasters who attempt to outsmart Google for top rankings.
Keep yourself informed.
The world of SEO is constantly evolving, so staying up-to-date is crucial.
Make sure to regularly check out popular SEO websites like www.searchenginewatch.com to stay in the loop.
CREATE A BUZZ
Create something unique.
People won’t share content that feels like a repeat, so aim for originality. It doesn’t have to be completely out of left field.
For instance, rather than inventing a whole new approach in your field, you can put a spin on an existing one.
You could also breathe fresh life into familiar information to make it captivating and novel. These tactics help in giving your content that special touch.
Make content easy to consume.
It’s no secret that people nowadays have pretty short attention spans. That’s why most viral content out there is quick and easy to digest.
Take a two-minute video, for instance – way more likely to grab someone’s interest than a ten-minute one.
And here’s a hot tip: don’t go putting viral content behind any hurdles. I mean, who wants to jump through hoops just to watch, read, or listen to something, right?
Just keep it simple and straightforward for maximum impact.
Ensure sharing is easy.
Launching viral content can be a breeze when you utilize social media platforms that make as simple as a click.
If you decide to feature it on your website, don’t forget to add social-sharing buttons and a “tell a friend” script for quick and easy sharing.
Evoke emotion.
When it comes to creating shareable content, tapping into people’s emotions is key.
Viral content often resonates with emotions like joy, delight, surprise, and happiness.
Sometimes, even stirring up negative feelings like anger, fear, and disgust can spark engagement, depending on the subject matter.
Use pop culture references.
It’s not a one-size-fits-all strategy, that’s for sure.
But hey, if you can weave in a little inside joke with a nod to pop culture, you might just hit the jackpot in terms of viral content. Want a prime example?
Check out actor George Takei’s Facebook Page for some seriously viral posts cleverly tap into pop culture: https://www.facebook.com/georgehtakei.
Reverse engineer campaigns.
One strategy to boost your social media game is observe influential figures in your niche who consistently create viral campaigns.
Pay attention to the posts that garner a significant amount of likes, shares, and comments.
By dissecting these successful campaigns, you can uncover the key elements that contribute to their popularity.
For instance, you might discover that uncomplicated and humorous memes resonate the most with your audience, or that inspirational are the driving force behind increased engagement.
It’s all about studying the trends and adapting them to fit your own content strategy for maximum impact.
Experiment and test.
Creating viral content isn’t an exact science. That’s why marketers are always testing out new campaigns to see what sticks.
Sometimes you’re convinced that something will go viral, only to be proven wrong. Other times, something unexpected will take off and leave you pleasantly surprised.
The key is to putting out a variety of content because you never know what will with your audience.
Promote content like crazy.
Launching viral content requires immediate exposure to a large audience. The key to the viral effect lies in maximizing the initial visibility of your content.
It’s crucial to promote it through various channels like social media, email lists, partnerships with other marketers for sharing, and even investing in paid advertising such as Facebook ads.
The more eyes on your content at the start, the quicker it gains momentum through social proof.
Post at the right time.
Consider your audience and pinpoint when they are most active online. Timing is key when it comes to launching your content.
For instance, posting at 9:00 am on the East Coast of the United States targets individuals who are likely checking their emails before diving into their workday.
Timing your content strategically can significantly impact its reach and engagement.
Call people to action.
Want to boost your content’s share rate? It’s simple – just ask your audience to share it! instance, you could something like, “Share this with your friends for a good laugh – they’ll appreciate it!”
It’s all about direct and engaging with your audience to encourage them to spread the word.
Incentivize sharing.
One more trick to get that viral ball rolling is to incentivize people to share.
For instance, offer a sweet gift (such as an eBook, video, or app) to those who spread your content.
PRO TIP: You can streamline this tactic with platforms like Gleam, which rewards users with a gift once they’ve shared your link on social media.
AFFILIATE PROGRAMS
Make it easy for affiliates.
Many affiliates prefer things to be as simple as “copy and paste” when it comes to promoting your products.
Therefore, it’s essential to provide them with a variety of marketing materials to make their job easier. These materials can include:
– Solo emails
– Autoresponder series
– Blog articles
– Videos
– Rebrandable reports
– Graphics
Additionally, consider being accessible for live events like webinars and interviews.
It’s crucial to support your affiliates with a range of resources to help them effectively market your products.
Offer attractive commissions.
If you’re in the business of selling digital products, it’s crucial offer a minimum of a50% commission to your affiliates.
Of course, you have the flexibility to go higher, especially if your product is priced on the lower end.
In fact, you could even consider offering 100% commissions (and still manage to make a profit on the back end).
Sweeten the pot with perks.
In the world of affiliate marketing, it’s a real jungle out there everyone vying for those top-notch affiliates.
To stand out from the crowd, consider sweetening the deal by offering extra incentives like training sessions, fun contests, or perhaps even daily commissions (but only to the select few you have a solid relationship with).
Here’s a little insider tip: putting in the effort to develop a killer product and a persuasive sales pitch can work wonders in drawing in those sought-after affiliates.
It’s like setting out a delicious picnic spread – the ants (or in this case, the affiliates) won’t be able to resist!
Reward top affiliates.
When setting up your affiliate program, it’s essential to provide enticing perks all affiliates, but make sure reserve the top-tier benefits for your super affiliates.
For instance, if your standard commission rate is set at 50% for affiliates, consider boosting it to 60%, 70%, or even higher for those super affiliates who go above and beyond in promoting your products or services.
Free for top affiliates.
So, picture this – the big shots in your niche, the top affiliates they shouldn’t have to fork out cash for your product (even if they might just do it anyway).
What you should do is to send out to them directly and hand them free access to your product.
Now, here’s a little insider tip for you: if you happen to have an eBook on your hands, maybe think about turning it into a physical copy and sending it via snail mail to those potential super affiliates, along with a recruitment letter.
A package arriving in the mail definitely grabs more attention than just another, so you can bet that they’ll crack it open.
Advertise your program.
Affiliates won’t stumble upon your program unless you make concerted effort to put it in front them. Let me share with you three methods to achieve this:
1. Ensure your program is listed in relevant marketplaces, such as the Clickbank.com marketplace. This will increase visibility and attract potential affiliates looking for opportunities like yours.
2. Consider advertising on affiliate forums and Facebook groups. Remember to seek permission before posting or opt for paid ads to reach a wider audience. Engaging with these communities can help you connect with interested affiliates.
3. Promote your affiliate program on your website by creating dedicated content or blog posts about it. Sharing these updates on social media platforms can further amplify your reach and attract attention from potential affiliates.
Essentially, treat your affiliate program promotion as you would a product launch.
Securing just one valuable affiliate could result in significant financial gains, making the effort to advertise your program worthwhile.
Recruit super affiliates.
Top affiliates aren’t just randomly surfing the internet for chances to promote products.
That’s why it’s crucial to actively search for top affiliates within your specific market (those with substantial followings and a track record of success in affiliate competitions), establish connections with them, and provide enticing incentives for them to endorse your products.
Create volume incentives.
When you’re looking to get both top-tier affiliates and regular affiliates fired up promoting your products, one surefire way to it is by sweetening the deal with increased commissions tied to sales volume.
Let me illustrate with a simple example:
– Sell 1-10 in a month: You get a 50% commission- Sell 11-20 products: Your commission bumps up to 55%.
– Sell 21-30 products: Now you’re looking at a 60% commission.
– And the pattern continues from there.
Run affiliate contests.
This strategy is not only effective for a product launch but also serves as a fantastic way to re-energize affiliates who may have been inactive in promoting your products.
You have the to provide incentives to the top-performing affiliates, such as the top five or ten who generate the most sales.
Additionally, offering prizes through random drawings to affiliates who make at least one sale during the contest period can also be a great way to encourage smaller affiliates to get back into promoting your products.
It’s a-win situation for everyone involved!
Send motivational emails.
Having all your affiliates on an email list is crucial for staying connected with them on a weekly basis. This way, you can send out a variety of valuable content, such as:
– Fresh ad swipes and other creative assets.
– Training materials to help them improve.
– Exciting contest announcements to keep them engaged.
– Success stories from affiliates who are killing it with your products.
– And anything else that might catch their attention and be beneficial to them.
It’s all about keeping the lines of communication open and providing support and resources to help your thrive.
Create new offers.
Well, you know, when it comes to this kind of thing, there are a bunch of ways you can go about it. Let me break it down for you:
- You could get all creative and come up with brand new products.
- Or you could give your existing products a fresh start, kind of like hitting the reset button.
- Another option is to take you already have and give it a new spin, like breaking off a piece of a course having your affiliates promote it for full-on commissions.
Cool, right?
